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What is ASO? Part 2.

What is ASO? Part 2.

Welcome to Part 2 of ‘What is ASO’ series, where we go into more detail about the main elements of App Store Optimisation. We will explain how our approach to ASO campaigns are different from what people read about on other blogs, ultimate guides and how-tos.

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ARKITS AND SIRI UPGRADES. The WWDC 2017 Keynote

ARKITS AND SIRI UPGRADES. The WWDC 2017 Keynote

Following the recent Worldwide Developer Conference (WWDC) 2017 keynote, Apple announced some new products and features across all their devices. These developments influence the way brands and marketers operate and connect with consumers. Tim Cook and the rest of Apple’s team announced huge updates for ...

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Google I/O - Now the developers have settled.

Google I/O - Now the developers have settled.

As a developer, Google I/O was everything I could have hoped for. It was a great networking event, there were plenty of new tools to help us do our day-to-day jobs, and there was sunshine. Now that the hype is over, what are the main takeaways?

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Our Top Trends from The Next Web 2017

Our Top Trends from The Next Web 2017

Many speakers gave a positive vision of the future enhanced by the next generation of technology. What is technology for? Artificial intelligence and machine learning can support us in being human, not undermine us. They can do the things we don’t want to do, and allow us the time to do the things we are...

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What is ASO?

What is ASO?

App Store Optimisation, or ASO, has become an increasingly trendy topic among mobile marketers, app owners and agencies. Someone not familiar with what ASO is can find hundreds of blog posts, beginners guides and “how to” articles. Typically, these websites say that App Store Optimization is a way of...
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Google I/O '17 Predictions

Google I/O '17 Predictions

It is less than a week to go until Google’s annual developer conference, “Google I/O”. There is now enough detail on their conference schedule for us to start seeing some general trends.

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F8: Facebook Developers Conference 2017

F8: Facebook Developers Conference 2017

 The dust has settled after F8 last month. People are getting to grips with the bot store, the first users are tentatively making their way into Facebook’s Spaces, and creators are applying for access to AR Studio (augmented reality). After setting Facebook’s 10 year vision at least years F8, this year...

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Let's Talk About Chatbots

Let's Talk About Chatbots

Chatbots are entering applications and platforms at an impressive rate. The rise of artificial intelligence has made the development of chatbots a very popular and almost common thing nowadays. Why? To simulate a more interactive and user-centred experience for the customer.

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