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Alexa, what were the key trends at CES 2017?

Alexa, what were the key trends at CES 2017?

The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at...

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Somo Christmas Gift Guide 2016

Somo Christmas Gift Guide 2016

Throughout the year the Somo team get to explore and experience a lot the latest trends from the digital and technological worlds to see how brands and customers can best interact with them. This year we have put together a list of the best tech Christmas presents anyone can hope to receive. 

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Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Not the baleen kind, but a title given to a mobile game’s top spending players. Until recently I deemed myself one of these “Whales”, given the gasps and exclamation by friends and colleagues alike, as admittedly I spend close to $20 minimum a month on in-app purchases.

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Apple introduces search ads

Apple introduces search ads

In a year that can be best described as “courageous”, Apple has continued to push the envelope by releasing one of their most innovative products to date.  A short 16 years since the launch of Google AdWords, and 9 months after Google launched search ads in the Play Store – Apple has entered the world of...

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Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry...

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Tailoring audio advertising with Spotify

Tailoring audio advertising with Spotify

This Spring, Very.co.uk was focused on targeting its customers based on four different fashion outlooks: Gym, Festival, Denim Casual and Party. With easy access to first party data, our team collaborated with Spotify to solidify a plan on how to target each of the four demographics.

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The stealth release of Android 7.1

The stealth release of Android 7.1

Building on the release of Android Nougat (7.0) during the summer, the recent announcement of the Google Pixel phones also heralded the release of Android 7.1. This was somewhat of a stealth announcement with most understanding the difference to be that of the Google Assistant. In a recent blog post,...

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Pokemon GO: Prepare for Mainstream AR

Pokemon GO: Prepare for Mainstream AR

As Pokémon GO took the world by storm, it was immediately already clear that the latest take on the 1990s classic game will dramatically change the way brands and businesses approach mobile technology.

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Goodwood Festival of Speed 2016

Goodwood Festival of Speed 2016

The Festival of Speed always seems to fly by like one of the many cars that race up the world famous Goodwood hill, so we thought it would be useful to take stock of what we saw at the event that really caught our eye this year. 

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