Ideas

Google I/O '17 Predictions

Google I/O '17 Predictions

It is less than a week to go until Google’s annual developer conference, “Google I/O”. There is now enough detail on their conference schedule for us to start seeing some general trends.

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F8: Facebook Developers Conference 2017

F8: Facebook Developers Conference 2017

 The dust has settled after F8 last month. People are getting to grips with the bot store, the first users are tentatively making their way into Facebook’s Spaces, and creators are applying for access to AR Studio (augmented reality). After setting Facebook’s 10 year vision at least years F8, this year...

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Let's Talk About Chatbots

Let's Talk About Chatbots

Chatbots are entering applications and platforms at an impressive rate. The rise of artificial intelligence has made the development of chatbots a very popular and almost common thing nowadays. Why? To simulate a more interactive and user-centred experience for the customer.

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Mobile Takes over in 2016

Mobile Takes over in 2016

Following the recent publishing by the Internet Advertising Bureau (IAB) of the 2016 PWC Digital Adspend Study, the significance of mobile in today's digital landscape is visibly growing. Over 10 years of the IAB conducting these studies, the digital adspend has never been so high with a total spend of...

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We have eight MOMA Award nominations.

We have eight MOMA Award nominations.

It's that time of the year again, award season is upon us! The MOMA award night is almost here, and we are very proud to announce that we've been shortlisted for eight awards! The awards are:

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Mobile: Transforming the living room experience

Mobile: Transforming the living room experience

 While TV used to be the main entertainment & media activity in the living room, 70% of people now claim to ordinarily use a second screen while watching TV. This percentage rises to 87% when looking at 16-34 year olds only. This means that access to multi-screens in front of TVs is now the norm.

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Mobile World Congress 2017

Mobile World Congress 2017

Barcelona is emptying as MWC17 comes to a close. Evolution, not revolution, was the overarching impression taken away by the Somo team. 2016 was a year of rapid developments in hardware and platforms, this year saw companies taking stock and understanding how to make use of them.Here’s what we learned.

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What Does 2017 Mean For Voice?

What Does 2017 Mean For Voice?

Voice assistants are all over the news, trade shows and are already in millions of homes around the world. While voice provides consumers fast, hands-free, and on demand information, it also provides businesses with another consumer touch point, plus all the data and insight that comes with that.

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How to design for VR: a beginner's guide

How to design for VR: a beginner's guide

In 2008 Apple launched the App store and with that started the Mobile App Gold Rush. Its Mobile Marketing 101 though, that you should not develop your own app unless it aligns with your overall business strategies and goals. Well now the hype is around VR and everyone is rushing to get involved.

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