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Can events survive without connected technology?

Can events survive without connected technology?

There may be no better opportunity for incorporating impactful 'connected world' technology than at events. Whether it's an intimate C-level conference, a large utilities trade show exhibition or an experiential brand pop up, there are a plethora of ways to make it better, both for attendees and...

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The dos and don’ts of mobile advertising to reach the connected traveller

The dos and don’ts of mobile advertising to reach the connected traveller

Travel customers have gone mobile. 62% of all digital time is now spent on mobile devices - a figure that is growing rapidly. The digital world is becoming more and more fragmented as increased variation in screen sizes, device formats, and device functionality all add to the complexity of the mobile...

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