Ideas

Let's Talk About Chatbots

Let's Talk About Chatbots

Chatbots are entering applications and platforms at an impressive rate. The rise of artificial intelligence has made the development of chatbots a very popular and almost common thing nowadays. Why? To simulate a more interactive and user-centred experience for the customer.

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Mobile Takes over in 2016

Mobile Takes over in 2016

Following the recent publishing by the Internet Advertising Bureau (IAB) of the 2016 PWC Digital Adspend Study, the significance of mobile in today's digital landscape is visibly growing. Over 10 years of the IAB conducting these studies, the digital adspend has never been so high with a total spend of...

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We have eight MOMA Award nominations.

We have eight MOMA Award nominations.

It's that time of the year again, award season is upon us! The MOMA award night is almost here, and we are very proud to announce that we've been shortlisted for eight awards! The awards are:

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Mobile: Transforming the living room experience

Mobile: Transforming the living room experience

 While TV used to be the main entertainment & media activity in the living room, 70% of people now claim to ordinarily use a second screen while watching TV. This percentage rises to 87% when looking at 16-34 year olds only. This means that access to multi-screens in front of TVs is now the norm.

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Mobile World Congress 2017

Mobile World Congress 2017

Barcelona is emptying as MWC17 comes to a close. Evolution, not revolution, was the overarching impression taken away by the Somo team. 2016 was a year of rapid developments in hardware and platforms, this year saw companies taking stock and understanding how to make use of them.Here’s what we learned.

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What Does 2017 Mean For Voice?

What Does 2017 Mean For Voice?

Voice assistants are all over the news, trade shows and are already in millions of homes around the world. While voice provides consumers fast, hands-free, and on demand information, it also provides businesses with another consumer touch point, plus all the data and insight that comes with that.

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Alexa, what were the key trends at CES 2017?

Alexa, what were the key trends at CES 2017?

The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at...

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Somo Christmas Gift Guide 2016

Somo Christmas Gift Guide 2016

Throughout the year the Somo team get to explore and experience a lot the latest trends from the digital and technological worlds to see how brands and customers can best interact with them. This year we have put together a list of the best tech Christmas presents anyone can hope to receive. 

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Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Not the baleen kind, but a title given to a mobile game’s top spending players. Until recently I deemed myself one of these “Whales”, given the gasps and exclamation by friends and colleagues alike, as admittedly I spend close to $20 minimum a month on in-app purchases.

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