Ideas

Location is hugely interesting but context is the key

Location is hugely interesting but context is the key

Over the last few years, advertisers have truly begun to realise the value of mobile in the marketing mix. There are now few questions around the actual value of mobile advertising and it is considered a powerful tool in a marketer’s arsenal.

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Live from The Next Web in Amsterdam

Live from The Next Web in Amsterdam

The Next Web conference started with an impressive opening performance by an eleven year old girl named Josefine. She addressed the massive crowd and told a story about her generation using technology differently and how they are the next users and customers for all of the attendees.

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We take home another three MOMA awards!

We take home another three MOMA awards!

Last night was another exciting evening for Somo at The Drum’s MOMA awards ceremony. After being nominated for several awards, we are delighted to come back to the Somo HQ with three awards in our hands.

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Google I/O 2016

Google I/O 2016

Intelligent assistance, apps that don't require downloading, and smartphone-operated VR that detects motion were just a few of the exciting announcements as I/O kicked off for another year in Mountain View yesterday. Below, we've highlighted some of the most interesting updates from Google and what it all...

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Watch out Siri - this Viv demo takes AI to new heights

Watch out Siri - this Viv demo takes AI to new heights

“Will it be warmer than 70-degrees near the Golden gate bridge after 5pm the day after tomorrow?” Try asking Siri. Or don't-- we already did, and her reply was ‘Sorry, I don’t know where that is’.

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Facebook F8 Developer Conference

Facebook F8 Developer Conference

An assured Mark Zuckerberg took to the stage at F8 yesterday to announce the future direction of Facebook. Messaging, artificial intelligence, video, and virtual and augmented reality were the main areas of focus, as the company’s 10 year roadmap sets out how its acquisitions and platforms fit together.

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Can events survive without connected technology?

Can events survive without connected technology?

There may be no better opportunity for incorporating impactful 'connected world' technology than at events. Whether it's an intimate C-level conference, a large utilities trade show exhibition or an experiential brand pop up, there are a plethora of ways to make it better, both for attendees and...

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What's new with Android N

What's new with Android N

Barely a day after Apple held a big media event to announce that they've made their most advanced iPhone and iPad ever (and they think we're going to love it), Google held no event at all to announce Android N, the developer preview for the next version of Android.

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iPhone SE & iPad Pro: Why Size & Price Matter

iPhone SE & iPad Pro: Why Size & Price Matter

Apple's mid-year press event yesterday was just as predicted, with no room for surprises or shiny, innovative new products. Some announcements left us nonplussed, like the introduction of folders for Apple TV (in true Apple event fashion, we were assured that we 'are gonna love 'em!'), however the new...

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