Ideas

Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry...

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Tailoring audio advertising with Spotify

Tailoring audio advertising with Spotify

This Spring, Very.co.uk was focused on targeting its customers based on four different fashion outlooks: Gym, Festival, Denim Casual and Party. With easy access to first party data, our team collaborated with Spotify to solidify a plan on how to target each of the four demographics.

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The stealth release of Android 7.1

The stealth release of Android 7.1

Building on the release of Android Nougat (7.0) during the summer, the recent announcement of the Google Pixel phones also heralded the release of Android 7.1. This was somewhat of a stealth announcement with most understanding the difference to be that of the Google Assistant. In a recent blog post,...

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Pokemon GO: Prepare for Mainstream AR

Pokemon GO: Prepare for Mainstream AR

As Pokémon GO took the world by storm, it was immediately already clear that the latest take on the 1990s classic game will dramatically change the way brands and businesses approach mobile technology.

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Goodwood Festival of Speed 2016

Goodwood Festival of Speed 2016

The Festival of Speed always seems to fly by like one of the many cars that race up the world famous Goodwood hill, so we thought it would be useful to take stock of what we saw at the event that really caught our eye this year. 

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Web or native app, why not the best of both?

Web or native app, why not the best of both?

The impact of announcements from Google I/O is starting to take root with developers all over the world.

Last week at the Google App Insider event in London, brands and agencies learned more about the product announcements, from product owners themselves.

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WWDC 2016 Keynote: Major Announcements

WWDC 2016 Keynote: Major Announcements

Some of our iOS developers are in San Francisco this week for the annual Apple Worldwide Developer Conference (WWDC), where the company announced some big changes and exciting enhancements.

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Join us at London Tech Week

Join us at London Tech Week

London Tech Week kicks off on the 20th of June, taking place over seven days, with over 220 events across 140 venues all across the English Capital.

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Transforming Live Events Through Innovation

Transforming Live Events Through Innovation

An innovative layer of technology is an increasingly crucial element for event success. As the world becomes more and more connected, event organisers have new opportunities to create ‘wow’ moments and deeper engagement with visitors and customers, ultimately increasing sales.

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