Ideas

Mobile World Congress 2017

Mobile World Congress 2017

Barcelona is emptying as MWC17 comes to a close. Evolution, not revolution, was the overarching impression taken away by the Somo team. 2016 was a year of rapid developments in hardware and platforms, this year saw companies taking stock and understanding how to make use of them.Here’s what we learned.

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What Does 2017 Mean For Voice?

What Does 2017 Mean For Voice?

Voice assistants are all over the news, trade shows and are already in millions of homes around the world. While voice provides consumers fast, hands-free, and on demand information, it also provides businesses with another consumer touch point, plus all the data and insight that comes with that.

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How to design for VR: a beginner's guide

How to design for VR: a beginner's guide

In 2008 Apple launched the App store and with that started the Mobile App Gold Rush. Its Mobile Marketing 101 though, that you should not develop your own app unless it aligns with your overall business strategies and goals. Well now the hype is around VR and everyone is rushing to get involved.

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Alexa, what were the key trends at CES 2017?

Alexa, what were the key trends at CES 2017?

The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at...

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Somo Christmas Gift Guide 2016

Somo Christmas Gift Guide 2016

Throughout the year the Somo team get to explore and experience a lot the latest trends from the digital and technological worlds to see how brands and customers can best interact with them. This year we have put together a list of the best tech Christmas presents anyone can hope to receive. 

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Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Not the baleen kind, but a title given to a mobile game’s top spending players. Until recently I deemed myself one of these “Whales”, given the gasps and exclamation by friends and colleagues alike, as admittedly I spend close to $20 minimum a month on in-app purchases.

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Apple introduces search ads

Apple introduces search ads

In a year that can be best described as “courageous”, Apple has continued to push the envelope by releasing one of their most innovative products to date.  A short 16 years since the launch of Google AdWords, and 9 months after Google launched search ads in the Play Store – Apple has entered the world of...

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Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry...

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