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What Does 2017 Mean For Voice?

What Does 2017 Mean For Voice?

Voice assistants are all over the news, trade shows and are already in millions of homes around the world. While voice provides consumers fast, hands-free, and on demand information, it also provides businesses with another consumer touch point, plus all the data and insight that comes with that.

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How to design for VR: a beginner's guide

How to design for VR: a beginner's guide

In 2008 Apple launched the App store and with that started the Mobile App Gold Rush. Its Mobile Marketing 101 though, that you should not develop your own app unless it aligns with your overall business strategies and goals. Well now the hype is around VR and everyone is rushing to get involved.

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Alexa, what were the key trends at CES 2017?

Alexa, what were the key trends at CES 2017?

The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at...

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Somo Christmas Gift Guide 2016

Somo Christmas Gift Guide 2016

Throughout the year the Somo team get to explore and experience a lot the latest trends from the digital and technological worlds to see how brands and customers can best interact with them. This year we have put together a list of the best tech Christmas presents anyone can hope to receive. 

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Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not

Not the baleen kind, but a title given to a mobile game’s top spending players. Until recently I deemed myself one of these “Whales”, given the gasps and exclamation by friends and colleagues alike, as admittedly I spend close to $20 minimum a month on in-app purchases.

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Apple introduces search ads

Apple introduces search ads

In a year that can be best described as “courageous”, Apple has continued to push the envelope by releasing one of their most innovative products to date.  A short 16 years since the launch of Google AdWords, and 9 months after Google launched search ads in the Play Store – Apple has entered the world of...

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Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry...

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Tailoring audio advertising with Spotify

Tailoring audio advertising with Spotify

This Spring, Very.co.uk was focused on targeting its customers based on four different fashion outlooks: Gym, Festival, Denim Casual and Party. With easy access to first party data, our team collaborated with Spotify to solidify a plan on how to target each of the four demographics.

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The stealth release of Android 7.1

The stealth release of Android 7.1

Building on the release of Android Nougat (7.0) during the summer, the recent announcement of the Google Pixel phones also heralded the release of Android 7.1. This was somewhat of a stealth announcement with most understanding the difference to be that of the Google Assistant. In a recent blog post,...

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